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4 Undeniable Signs Your Company Needs a Rebrand (And the First Step to Take)
Is Your Brand Holding You Back? Here’s How to Know, And What to Do About It. If you’re a CEO or marketing lead wondering whether it’s time for a rebrand , but hesitant to pull the trigger, this guide will help you get clarity before making a costly mistake. Table of Contents Is Your Brand Holding You Back? Here’s How to Know, And What to Do About It. Rebranding Isn’t Just Cosmetic. It’s Strategic. Sign #1: Your Target Audience Has Changed Sign #2: You Look Dated Next to Compe

Axisynth
Jul 272 min read


True North: Navigating AEO and Building a Brand That Becomes the Answer
Gone are the days of sifting through endless blue links and sponsored ads. Today, users bypass the noise entirely, turning to sophisticated

Axisynth
Jul 216 min read


Why Skilled Workers Are Replacing Influencers
There was a time when having massive influence meant being the loudest person in the room, a time when online growth was fueled by virality,

Axisynth
Apr 77 min read


Fintech Risks & The E-E-A-T Breakdown: How My $10,652 Loss Exposes Industry Loopholes
In October 2024, Novo Bank closed my account without warning and claimed they issued a refund check for $10,652.

Axisynth
Feb 176 min read


How Novo Bank's Lack of E-E-A-T Cost Me $10,652 – A Warning for Your Business.
I’ve always been cautious. I research decisions thoroughly, avoid unnecessary risks, and maintain a healthy skepticism of new financial

Axisynth
Jan 306 min read
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